For the sake of efficiency, consistency and quality, I approach my assignments in a more or less standardised way. Depending on the nature of the job, and the customer's desires, my work will consist of varying amounts of the following three main ingredients:

• STRUCTURING: gaining understanding of the technology, choosing perspective, setting target.
• DESCRIBING: applying rules of instructional design, keeping things as simple as possible.
• DESIGNING: making it all readable and tasty, ensuring that the target group gets the message.

Some assignments contain all these ingredients, while others might consist of only one or two. Any little step in the chain of transforming the sender's intended message to something appreciated by the recipient is worth its effort.

The ingredients can of course be seen as phases in a process. But it is also important to see that it is not necessarily a linear process; what you do in one phase will definitely have impact on other phases – and not just downstream! Most jobs should be starting at the end, with the target group.

So, in the pursuit of The Good message there will always be iteration, and therefore, a need for continuity. LINNSIDEOUT provides this continuity and offers help in every part, from idea to finished information product.

Read more about the tools I use on the next tab.