2011 A number representatives from industry, academy and institutes within civil security research in Sweden gathered to agree on the way forward for the research field, and to communicate this way forward to the responsible politicians.
I was contracted as moderator/facilitator for the work, and as editor for the message that slowly took shape in the group. I also did the design and layout.
The resulting document was well received and generally regarded a slim and efficient piece of communication.
Download Nationell forsknings- och innovationsagenda – Civil säkerhet (pdf, 1.4 MB)
2010–2011 Space research might not be an enormous subject in Sweden, but over the years, Swedish knowledge and technology have been internationally recognised and highly sought-after.
To make sure these abilities of Sweden's do not just become an historical reputation, but rahter something that can generate both jobs and export revenue, representatives from the research field decided to create a document that would unify the field and communicate the necessary political action.
I functioned as moderator/facilitator for the work, and as editor/designer/layouter of the document, which described seven different areas with connection to space research in Sweden: four benefits, and three prerequisites.
Apart from being directed towards politicians, the document was also used as a general introduction to space research for all employees within one of the participating enterprises.
Download Fördel rymd (pdf, 8.3 MB)
2009–2011 The major part of my 2009 was spent together with prominent players on the Swedish aerospace arena. The task: to make a national research agenda, looking 30 years ahead to 2040.
I was moderator/facilitator for the work, and editor as well as designer/layouter for the agenda.
Released in February 2010, NRA Flyg 2010 comprised the agreed way forward for industry, academy and institutes in aerospace Sweden. Nine recommendations for the best interests of aerospace Sweden were suggested to serve as input for the Swedish Government's proposition on research.
Download NRA Flyg 2010 (pdf, 5.9 MB)
Early 2011, part of the project group and I proceeded to produce an addendum to the NRA Flyg 2010. In this addendum, one of the nine recommendations from the base document was further explored and refined.
Download NRA Flyg 2010 – Addendum 2011:1 (pdf, 5.0 MB)
2006–2011 The all-in-one job: a restart for Saab's internal magazine Transfer, a publication which had existed for more than a decade, with the scope of spreading knowledge among the Saab Group's different business units.
I was appointed freelance editor in 2006, and started out by making a total redesign of the magazine; I asked Tony Henschel, award-winning publication redesigner, to set the basic form, which was extremely well received inside Saab as well as externally.
But form is not all; my contribution as editor was to try to make the intended "technology transfer" between nodes within the Group as smooth as possible for the readers, to make the magazine highly readable. Besides being the editor, I functioned as writer, photographer, illustrator, and designer/layouter.
2010 Saab, one of Sweden's largest technology enterprises, offers more than 300 very different products and services. How to present all these on the corporate website, for the customers to explore? How to design a standard setup for the presentation with enough room for individualities? And how to ensure that all products become presented in a selling way? I designed a template to be used by product owners, with the aim of minimising the need for professional text editing. I also designed and supervised the editing process.
2007 "A driving-pleasure test for true car enthusiasts!" These words launched my redesign of the test pages in Swedish car magazine Automobil in issue 9.07. The key requirement for this work was that the magazine's trademark "engineering" test results, which might seem complicated to the layman, should be presented in an easily comprehensible and tasty way. In all, a piece of work that contained many different aspects of technology communication. Just as I like it.
2006–present Following up a previous employment, I frequently freelance as an instructional designer for Swedish market-leading e-learning provider Minerva CLP. The scopes of the e-learning courses are mainly within the sales sector of technology industry. My job is to determine the general outline of the course, to find the facts to be presented, to pack it up in a pedagogical manuscript and to suggest graphic solutions.
2004–2005 I wrote a regular column, or rather a page, in Swedish car magazine Teknikens Värld about the technology used in today's cars. All this term dropping – what do the abbreviations actually mean? How does the technology behind them work, in terms understandable by the reader? In this assignment, as in many others, my "dual" background and knowledge in both technology and visualisation proved extremely useful. The page contained step-by-step descriptions, which were very well received by the readers.
2001–2005 Many phenomena in the car business are worth a joke or two. How often have you heard bent truths in the car companies' commercials and statemens? For a few years, I drew a cartoon strip for Swedish car magazine Teknikens Värld, where I got the chance to be really neurotic about things that upset me in the world of cars. I made a little more than 100 strips. A selection:
106 – Online diagnosis
221 – Insurance
303 – Delivery service
317 – Sport combi
408 – Retro bikes
509 – Congestion
513 – Ice-cream van
518 – Make-up
522 – Pain threshold
1997–present Conveying the proper message is not only vaild for specific products and services. In a broader sense, the proper message might be in the form of a corporate profile, designed to appeal to the intended target group. Over the years I have designed a number of logotypes and complete profiles for a wide range of different clients.
1986–present Not all illustrations are visual. Animations, instructional videos, commercials and similar use the "audio channel" to convey information. I have been fidgeting with music-production equipment since the 1980s, working my way up from stand-alone synths and sequencers, through Atari and Macintosh computers, to today's fully integrated sound-production applications like Cubase and Logic.